This weeks reading

1. TerraCycle makes products out of almost anykind of waste. The company already lost $3.2million just because they didn’t know how to ‘make’ things. A must read for any start-up company which believes in their idea but struggling to catch the current. Read the full story here – How I Saved My Company: TerraCycle.Read NYT article on TerraCycle’s business idea.
2. Life Plan before Business PlanStarting a business, for a first generation entrepreneur is always very challenging. He will be forced to think in many directions to make his convictions really strong. If the entrepreneur himself doesn’t have the courage of his own convictions it will be difficult for him to manage a team. This article might help you to reflect upon the importance of making a Life Plan.
3. The Theory of ‘Double Margin’ & Google – ‘I won’t kill them but make them weak’
4. Google Plans to give 1 gig per sec Internet connection speed.
5. Google disruptive innovation and strategic moves